Strategic Insights Analyst

2 semanas atrás

São Paulo, São Paulo, Brasil beBeeBusiness Tempo inteiro US$95.000 - US$125.000
Job Description

As a Business Analyst, you will be responsible for translating complex marketing and business data into actionable insights that drive growth strategy. You will leverage your structured problem-solving approach and analytical mindset to partner with cross-functional teams to develop and implement measurement frameworks, analyze performance, and identify strategic opportunities for optimization.

This position plays a crucial role in fostering a data-driven decision-making culture throughout the organization. You will work collaboratively with stakeholders to design and analyze A/B tests, optimize conversion funnels, and improve attribution models.

Key responsibilities include:

  • Building and maintaining impactful marketing dashboards using Sigma, Google Analytics, Heap, and Looker
  • Analyzing marketing campaigns across channels to optimize performance and allocation of resources
  • Defining and tracking key metrics (LTV, CAC, Churn, Retention, Conversion Rates) to evaluate business health
  • Designing and analyzing A/B tests to optimize conversion funnels and marketing effectiveness
  • Owning weekly reporting processes to deliver insights to stakeholders
  • Collaborating with Data Engineers to ensure quality data collection and integration
Required Skills and Qualifications

Successful candidates will possess:

  • 2-3 years of experience in business analysis in strategic consulting roles or 3+ years of experience within data analytics and/or data science
  • Previous Marketing Analytics experience is a plus
  • Deep understanding of key business metrics: LTV, CAC, Churn, Retention, and Conversion Funnel metrics
  • Knowledge of digital marketing metrics, attribution models, and customer acquisition economics
  • Experience designing and analyzing A/B tests and experiments with statistical rigor
  • Ability to structure complex problems and drive data-driven decision making
  • Excellent communication skills to translate data findings for diverse audiences
  • Proficiency in Excel/Google Sheets for data modeling and analysis
  • SQL proficiency and experience with BI tools like Sigma and Power BI
  • Familiarity with Google Analytics, Heap, or similar web analytics platforms
Benefits

At our company, we are committed to providing fair and competitive pay, rewarding high performance, and ensuring all employees have the opportunity and ability to impact the overall company value. We operate as a remote-first culture to give employees added flexibility. In-person events are held throughout the year for bonding, strategic alignment, goal-setting, and celebrations.

Others

Our team fosters a diverse and inclusive environment, encouraging individuals from a broad range of backgrounds to apply. We are an equal opportunity employer, committed to a fair and consistent interview process. Please let us know if you require any accommodations during the application or onboarding process.

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