Player Acquisition Specialist
1 semana atrás
The CRM Coordinator holds a pivotal position, supporting operations for a leading company in the iGaming industry within the Brazilian market.
This role is characterized by:
- Executing comprehensive communication and content strategies to elevate user experience across multiple lifecycle stages.
- Designing, executing, and optimizing CRM campaigns with a focus on profitability and measurable outcomes.
- Creating targeted promotional clusters based on user behavior, preferences, and engagement trends.
- Collaborating closely with marketing, content, and creative teams to ensure offers align with player needs.
- Researching, curating, and delivering relevant content to resonate with the player base.
The ideal candidate will possess:
- Proven knowledge and hands-on experience in retention marketing and CRM campaign execution.
- Strong team collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
- Exceptional attention to detail and a deep understanding of customer-centric communication strategies.
Direct support is provided by the Head of CRM and other specialists within the CRM team. By joining this team, you will have access to resources and expertise essential for driving success in CRM initiatives.
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