Lead Storyteller LATAM

2 semanas atrás

Brasil beBeeCommunications Tempo inteiro R$213.158 - R$255.799
Job Description

We are seeking a Senior PR Manager to lead our external storytelling efforts across Mexico and Brazil. This role will involve working closely with agency partners and internal teams to craft culturally relevant, earned media stories that position Hinge as the most trusted app for intentional dating.

Key Responsibilities
  • Develop and execute regional communications plans to support Hinge's launch and ongoing presence in Mexico and Brazil, aligned with global positioning and local cultural relevance.
  • Localize story development by shaping and adapting earned media narratives that reflect the dating culture, values, and voices of Hinge's target audience in LATAM.
  • Collaborate cross-functionally with global marketing, comms, research, product, and trust & safety teams, as well as LATAM agency partners, to support campaigns and storytelling moments.
Requirements
  • 5+ Years Experience: In-house or agency experience in public relations, communications, or journalism, with a strong track record in consumer-facing storytelling.
  • Culturally Fluent: Deep understanding of the cultural nuances, media environments, and dating norms in LATAM, especially among Gen Z, millennial women, and LGBTQIA+ communities.
  • Strong Editorial Instincts: Ability to spot a compelling story, shape it for press, and craft narratives that resonate across borders.
  • Media Relations Expertise: Demonstrated success securing earned coverage in Mexico and/or Brazil across lifestyle, tech, business, and culture-focused media.
  • Exceptional Writing Skills: Clear, concise, and adaptable writing in Spanish and Portuguese, with the ability to localize Hinge's tone and message for different audiences.

This is an exciting opportunity for a seasoned PR professional to join our team and drive strategic communications efforts in LATAM.

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