Drive Digital Growth Across LATAM Markets

1 semana atrás


Brasil beBeePerformance Tempo inteiro US$80.000 - US$120.000
Performance Marketing Lead Role

LATAM Performance Marketing leads are responsible for spearheading user acquisition efforts across web and app platforms in Brazil and Mexico. They design and execute data-driven strategies to optimize performance funnels, collaborate with creative teams, and deliver exceptional results.

Responsibilities:
  • Lead and execute the performance marketing strategy for LATAM across web and app channels.
  • Manage and optimize campaigns across Google Ads, Facebook Ads, TikTok, Kwai, and other performance platforms.
  • Drive user acquisition by improving key metrics (CPA, LTV, conversion rate) through data-driven testing and funnel optimization.
  • Analyze campaign performance using tools like Google Analytics and AppsFlyer, identifying insights and areas for improvement.
  • Collaborate with product, analytics, and creative teams to deliver localized and impactful marketing campaigns.
Requirements:
  • 5+ years of experience in performance marketing or user acquisition, preferably within the online sports betting industry, with proven success in LATAM markets.
  • Fluency in English and Portuguese is a must; Spanish is a strong plus.
  • Deep knowledge of key performance marketing platforms and tools, including Google Ads, Meta Ads Manager, programmatic platforms, and marketing automation tools.
Benefits:
  • Quarterly bonuses
  • Flexible working hours
  • Top-of-the-line equipment
  • Referral bonuses
  • 30 days paid annual leave
  • Annual company retreat
  • Highly talented, dependable coworkers in a global, multicultural organization


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