
Drive Digital Growth Across LATAM Markets
1 semana atrás
LATAM Performance Marketing leads are responsible for spearheading user acquisition efforts across web and app platforms in Brazil and Mexico. They design and execute data-driven strategies to optimize performance funnels, collaborate with creative teams, and deliver exceptional results.
Responsibilities:- Lead and execute the performance marketing strategy for LATAM across web and app channels.
- Manage and optimize campaigns across Google Ads, Facebook Ads, TikTok, Kwai, and other performance platforms.
- Drive user acquisition by improving key metrics (CPA, LTV, conversion rate) through data-driven testing and funnel optimization.
- Analyze campaign performance using tools like Google Analytics and AppsFlyer, identifying insights and areas for improvement.
- Collaborate with product, analytics, and creative teams to deliver localized and impactful marketing campaigns.
- 5+ years of experience in performance marketing or user acquisition, preferably within the online sports betting industry, with proven success in LATAM markets.
- Fluency in English and Portuguese is a must; Spanish is a strong plus.
- Deep knowledge of key performance marketing platforms and tools, including Google Ads, Meta Ads Manager, programmatic platforms, and marketing automation tools.
- Quarterly bonuses
- Flexible working hours
- Top-of-the-line equipment
- Referral bonuses
- 30 days paid annual leave
- Annual company retreat
- Highly talented, dependable coworkers in a global, multicultural organization
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