Senior Trade Execution Manager

2 semanas atrás


Rio de Janeiro, Rio de Janeiro, Brasil Coca Cola Tempo inteiro

Position Overview

As a Senior Trade Execution Manager, you will play a pivotal role in shaping our traditional trade strategies. Your focus will be on enhancing shopper accessibility and affordability through innovative market initiatives.

Key Responsibilities:

  • Develop and execute traditional trade market strategies aimed at improving shopper engagement.
  • Build and nurture customer relationships to maximize product presence in shopper baskets.
  • Collaborate with cross-functional teams, including Franchise, Executional Intelligence, Market Assets, and CCRM, to create and implement effective solutions that drive sales growth.
  • Utilize advanced analytics to identify market opportunities and leverage technology for scalable solutions.
  • Monitor and assess channel performance metrics to ensure alignment with business objectives.
  • Design and execute impactful strategies when performance falls short of expectations.
  • Create promotional campaigns and commercial strategies that enhance traditional trade sub-channels while supporting occasion-based initiatives.
  • Work closely with Market Assets to develop compelling PicoS for each sub-channel, adhering to channel roles.
  • Lead the Long-Range Planning Process (LRP) to advance the channel's long-term vision.

Success Factors:

Experience:

  • Minimum of 7 years of experience in Operations, Commercial Strategy, and Trade Marketing.
  • Demonstrated skills in Analytical Thinking, Leadership, Initiative, Teamwork, Adaptability, and Influence, with a strong understanding of FMCG commercial dynamics, Home Market Traditional Trade, and bottler economics.
  • Proven track record in Commercial Planning and Execution, with expertise in Channel Strategy, Route to Market, and Innovation.
  • Strong knowledge of Commercial Planning & Execution, Channel & Shopper Marketing, and Advanced Analytics. Familiarity with Segmentation & Obppc is a plus.

Essential Skills:

  • Commercial Execution
  • Market Development
  • Advanced Analytics & Problem Solving

Preferred Skills:

  • Shopper Marketing & Obppc
  • Segmentation
  • Financial Systems
  • Effective Communication
  • Ability to engage with internal and external stakeholders and key bottling partners.

Core Competencies:

  • Account Management
  • Business Development
  • Strategic Planning
  • Consultative Sales Management
  • Customer Relationship Management (CRM)
  • Decision Making
  • Sales Management
  • Team Collaboration


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