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Product Marketing Analyst
3 meses atrás
MARKETING COORDINATOR
Role Overview:
In the capacity of a Marketing Coordinator, your primary responsibility will be to devise, analyze, and present strategies and action plans aimed at fulfilling the marketing objectives for both the region and specific products. This role entails conducting comprehensive market research, which includes the formulation of surveys, guidance for researchers and marketing professionals, oversight of field operations, as well as the compilation and evaluation of findings. You will collaborate closely with sales teams, research and development, and engage in Innovation Days focused on customer insights.
Core Responsibilities:
- Identify and pursue new business prospects while spearheading lead generation initiatives, adopting a customer-first approach where necessary.
- Facilitate innovation workshops with key clients, proposing novel packaging solutions.
- Engage in both national and international trade events to scout for new clientele and forge partnerships with industry stakeholders.
- Craft compelling sales presentations and trade proposals, encompassing Value Proposition and Pricing strategies for products. Provide support to the sales team throughout the commercial process.
- Assess emerging technologies within the AFLA region and globally, along with consumer behavior trends that may influence the packaging sector in the medium to long term. Ensure that Amcor's innovations align with these trends and deliver significant business value.
- Regularly compile market share and competitive analysis reports to assist Amcor in refining its strategic direction.
- Establish connections with research institutions and data providers to fulfill macroeconomic and marketing information requirements.
- Create training materials and commercial support documentation.
- Participate in defining the pipeline for new products and projects, ensuring effective execution.
- Oversee product portfolio management across various market segments.
- Conduct analysis on product margins, costs, and pricing strategies.
- Manage market and competitor assessments.
- Develop comprehensive marketing plans.
Qualifications and Requirements:
A Bachelor's degree in Marketing, Business Administration, Engineering, or a related field is required.
A postgraduate qualification in Business Management, Economics, or a similar discipline is preferred.
Knowledge and Experience:
Experience in Consumer Goods or market intelligence within B2B environments is advantageous.
Willingness to travel nationally (frequently) and internationally (occasionally) is essential.
Language Proficiency:
Fluency in English is required.
Proficiency in Spanish is considered a plus.