Marketing Manager

Há 3 dias

Curitiba, Paraná, Brasil Rentcars Tempo inteiro
About the Role

Rentcars is seeking a highly skilled Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing CRM strategies to boost customer retention and long-term loyalty.

Key Responsibilities
  • Develop and implement CRM strategies to enhance customer engagement and retention
  • Use customer data to design personalized communication paths that drive higher conversion rates
  • Collaborate with IT, UX, and product teams to refine customer experience and drive business growth
  • Analyze marketing data to optimize spending and maximize lifetime value
  • Work with creative teams to produce consistent, brand-aligned messaging and assets across all platforms
  • Maintain a consistent brand experience across CRM marketing channels and customer touchpoints
  • Lead experiments across teams to test and improve strategies for customer retention
  • Manage and enhance Cashback and Member Get Member (MGM) programs for better performance
  • Guide and inspire a team of professionals in marketing, communications, and growth
  • Ensure CRM and loyalty programs are culturally relevant and effective in diverse markets
  • Oversee daily operations to maintain efficiency and scalability in CRM activities
Requirements
  • Proven experience in CRM strategy and branding
  • Strong knowledge of CRM tools and best practices for customer engagement
  • A deep understanding of brand development and the ability to execute branding campaigns
  • Proficiency in data analytics and the ability to make data-driven decisions
  • Excellent communication skills, both written and verbal
  • Leadership experience, including managing high-performance teams
  • Multicultural and multilingual experience is a plus
What We Offer
  • Unimed health plan with no monthly fees for holder and dependents
  • Life insurance
  • Meal voucher or food voucher (R$34.87 per day worked)
  • Option for transport vouchers
  • Additional benefits such as pet health plans, gym memberships, and learning platforms

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