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This role will focus on collaborating with internal and external stakeholders to provide advisory services to clients and the industry on measurement strategy.
- Drive adoption of preferred measurement methods and products within the industry
- Design and execute empirical research for individual clients and at the industry-level
The position requires designing tests and conducting research to help clients understand and improve the effectiveness of their advertising across digital platforms and media.
Key Responsibilities:
- Support clients in measuring true business value and growing their businesses through Meta's ad platforms
- Develop and operationalize measurement strategies that highlight how clients can improve business outcomes
- Execute scaled programs that address advertisers' measurement needs at scale
- Design tests to showcase the power of good measurement using client data and Meta or third-party technology tools
The ideal candidate will possess demonstrated analytical and critical thinking skills, familiarity with large datasets and data tools, and marketing industry knowledge.
Minimum Qualifications:
- Bachelor's degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Administration, Finance, or a related field
- 5+ years of experience in consulting, research, or analytics research, with experience using data and numbers to formulate insights
Preferred Qualifications:
- Direct experience with direct response attribution measurement methodologies, tools, and data sets
- Experience in the advertising industry is an asset
