Email Marketing Executive

1 semana atrás


São Paulo, São Paulo, Brasil beBee Careers Tempo inteiro
Email Marketing Specialist

The ideal candidate will lead email marketing initiatives to enhance engagement and maximize retention of healthcare professionals across multiple brands. This role involves developing and executing data-driven email marketing campaigns, optimizing audience segmentation, and leveraging strategic testing to drive conversions and strengthen relationships with our members.

Including, but not limited to the following key responsibilities:
  • Develop and execute strategic engagement marketing plans in collaboration with the team, aligning with business objectives.
  • Manage the end-to-end execution of email marketing campaigns, including ideation, content creation, deployment, and performance analysis.
  • Utilize A/B and multivariate testing methodologies to optimize messaging, audience segmentation, and engagement strategies to improve conversion rates.
  • Ensure campaigns follow best practices for deliverability, personalization, and compliance with relevant regulations.

This role requires a detail-oriented and process-driven individual with excellent analytical skills, proficiency in email marketing platforms and automation tools, and strong Microsoft Office skills, particularly Excel, for data analysis and reporting.
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