Strategic Marketing Analyst

Há 6 dias


Rondônia, Brasil beBeeDataScientist Tempo inteiro US$125.000 - US$154.000
Job Description

Create analytical solutions for data-driven marketing as a Data Scientist at a leading startup in the video ad operations industry.

Leverage supervised and unsupervised learning techniques to optimize all aspects of the marketing value chain, including targeting, bid optimization, messaging, media preference, and Text-to-Speech.

Develop repeatable automated data wrangling processes across multiple incoming data streams and build models using logistic regression, random forest, GBM, RNN, CNN, CHAID, and other algorithms.

Conduct Text Mining concerning suitability scoring and create code deployable as automated routines in production environments.

Model validation activities, enable supervised and unsupervised analysis of ad campaigns, and deliver non-technical presentations of technical solutions to Product Team and Leadership.

Establish statistically valid measurement practices, recommend storage and usage practices for outputs of Data-Science processes, and run ad-hoc analyses related to Product builds and Requirements to drive data-driven Product direction.


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