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Regional Product Marketing Specialist

2 meses atrás

São Paulo, São Paulo, Brasil SAP Tempo inteiro
About the Role

SAP Intelligent Spend & Business Networks (ISBN) is seeking a Regional Product Marketing Senior Specialist for the LAC region to join our dedicated team. The focus of this role is on developing regional product marketing strategy, messaging, and positioning.

This regional product marketer will work cross-functionally to plan and execute innovative go-to-market motions for SAP ISBN solutions, with the goal of achieving category leadership and supporting pipeline, sales, adoption, retention, and growth objectives for their respective market units.

Key Responsibilities
  • Translate the company's objectives, market opportunities, and portfolio of offerings into a cohesive, region-centric market strategy.
  • Align business requirements to market unit needs, understanding the fundamentals of market economics, whitespace opportunities, and global business objectives.
  • Develop an understanding of the solution portfolio and interpret to create a differentiated value proposition and messaging, tailored to the regional audience.
  • Advocate for the customer, sharing customer feedback and sentiment from various internal and external listening channels.
  • Contribute to marketing business planning based on LoB priorities, product value proposition, audience needs, and whitespace opportunities.
  • Support content localization, collaborating across marketing and customer success to create nuanced customer-facing content to drive regional customer demand from new customer acquisition through renewal.
Requirements
  • Bachelor's degree or equivalent required.
  • Previous related experience.
  • Project leadership (medium to large-scaled projects).
  • Data analytics and reporting: Excel & CRM knowledge.
  • Experience working on products or go-to-market strategies for LAC markets (preferred).