Strategic CRM Leader

2 semanas atrás

São Paulo, São Paulo, Brasil beBeecustomer Tempo inteiro R$90.000 - R$120.000
Job Title

Senior CRM Manager Role Overview

In this position, you will be responsible for leading the development and implementation of a comprehensive CRM strategy for our Sportsbook and Casino products across multiple channels.

Your focus will be on creating high engagement in all channels and driving key objectives such as retention, reactivation, and cross-sell for Sportsbook and Casino members.

  • Develop a data-driven CRM strategy for the local market in collaboration with our HQ team taking into account local compliance, market conditions, and competition.
  • Take ownership of the CRM plan and ensure its successful execution.
  • Plan and develop personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging, and social media.
  • Liaise with our CRM Strategy Team to fine-tune automated lifecycle journeys and provide stakeholders with market insights, competition intelligence, and best practices.
  • Ensure campaign execution and delivery is completed as per plan and all stakeholders are aware of the volumes, performance, and outcomes.
  • Analyze historical revenue performance and forecast future program performance.
  • Initiate and manage the development process of creatives from brief to delivery with a focus on customer insight and deliver customer engagement and response.
  • Lead ongoing segmentation of the customer base to identify insights and target specific customer segments with campaigns.
  • Identify customer touchpoints and implement the right actions and communications.
  • Stay up-to-date with advertising standards and consumer protection laws and regulations.
  • Monitor competitor activity within the local market.
  • Regularly report to senior stakeholders on campaign success, demonstrating a deep understanding of customer motivation.
Required Skills and Qualifications
  • Strong experience in CRM, lifecycle management, or marketing preferably in a technology company.
  • Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile.
  • Excellent organization, planning, and prioritization skills with strong attention to detail.
  • Solid experience in implementing, driving, and managing complex multi-channel campaigns.
  • Proficiency in operating CRM tools (Adobe Campaign or Salesforce CRM for example). Optimove tool will be considered a plus.
  • Exceptional stakeholder management and collaboration skills.
  • Excellent command of the English language.
Benefits

We offer a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from individuals of all backgrounds regardless of race, gender, religion, sexual orientation, or age.

Referrals increase your chances of interviewing at our company by 2x.

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