Strategic Brand Leader

Há 5 dias

São Paulo, São Paulo, Brasil beBeeBrand Tempo inteiro US$60.000 - US$100.000
Senior Brand Analyst Job Description

Job Summary:

We are seeking a highly skilled Senior Brand Analyst to support the Marketing Manager in implementing the Brand Plan for our portfolio. This role involves communicating activities with the field team, leading the execution of an end-to-end annual campaign, and acquiring in-depth knowledge of our product's scientific platform.

Key Responsibilities:

  • Develop promotional activities and materials (visual assets, key messages, scripts, and advertising collateral) aligned with the brand plan for healthcare professionals and consumers.
  • Coordinate and communicate monthly promotional materials, ensuring timely delivery.
  • Lead an annual product campaign based on insights from healthcare professionals, internal product sales, and market trends.
  • Understand customer segmentation to create effective brand promotional messaging.
  • Support the implementation of all marketing activities, including innovative tactics for holistic solutions, partnerships, and multichannel opportunities.
  • Collaborate with various cross-functional teams to ensure tactical execution of the brand plan.
  • Lead marketing events and enhance engagement with healthcare professionals and clients through an excellent experience.
  • Ensure promotional materials are ready for each cycle in advance, following approval processes and compliance standards.
  • Prepare promotional presentations and oversee the uploading and tracking of materials in the approval system.
  • Conduct monthly market analysis to identify insights, opportunities, and recommend solutions.
  • Monitor and present brand KPIs.

Required Skills and Qualifications:

  • Degree in Business Administration, Marketing, or a related field.
  • Marketing experience.
  • Advanced English proficiency.

Benefits:

As an equal opportunity employer, we offer a diverse and inclusive work environment that values integrity, innovation, and community service.

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