Strategic Brand Manager

2 semanas atrás

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$850.000 - R$1.150.000
Brand Development Lead

This is a highly responsible role that oversees the strategic direction of brand development, supporting and managing marketing objectives and philosophies.

Key Responsibilities:
  • Develop and implement marketing strategies to embed brands into relevant markets through associations and platforms.
  • Identify key national intellectual properties to activate our brand among the target audience, ensuring insightful ideas and impactful activations.
  • Plan, execute, and track marketing events and programs across all platforms, integrating key performance indicators for strategic pillars.
  • Manage marketing contracts, relationships with stakeholders, ambassadors, and influencers, as well as digital activities, promotions, and content videos.
  • Present and align quarterly plans, incorporating feedback from regional teams to meet global standards.
Requirements:
  • Bachelor's Degree in Business Administration, Marketing, Communications, or related fields.
  • Preferably an MBA.
  • Over 10 years of experience in marketing and project management.
  • Over 10 years of experience in the FMCG industry.
  • Proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook).
  • Fluent English language skills preferred.

As a Brand Development Lead, you will be responsible for shaping the future of our brands, driving engagement, and fostering loyalty among our target audience. If you have a passion for innovative marketing strategies and a proven track record of success, we encourage you to apply for this exciting opportunity.

Additional Information:

The ideal candidate will possess strong leadership skills, with the ability to manage cross-functional teams and drive results-driven initiatives. They will also have excellent communication skills, with the ability to articulate complex marketing strategies to both internal and external stakeholders.

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