Product Marketing Leader

Há 14 horas

Brasil beBeeProductMarketing Tempo inteiro US$240.000 - US$280.000
About This Role

The Product Marketing Lead will drive the strategic development and execution of our product marketing function. This role is responsible for market positioning, cross-functional go-to-market strategy, and the success of new product introductions and customer lifecycle marketing.

Key Responsibilities:
  • Develop and evolve the product marketing strategy in alignment with company goals, product roadmap, and customer segments across small to large businesses.
  • Define and lead go-to-market (GTM) strategies for new product and feature launches, partnering with sales and customer success teams to drive adoption, retention, and growth.
  • Create and refine messaging, positioning, and value propositions that clearly communicate differentiated value for each product line and buyer persona.
  • Enable sales and customer success teams through impactful enablement programs, including training, collateral, competitive intelligence, and objection handling.
  • Lead competitive and market intelligence efforts, identifying trends, threats, and opportunities that inform pricing, packaging, and product strategy.
  • Collaborate closely with the Demand Generation and Content teams to build integrated campaigns that generate pipeline and accelerate deals.
  • Establish and scale the product marketing function, hiring, developing, and mentoring a high-performing team.
  • Be a strategic partner to the Chief Marketing Officer and Executive Team, providing insights and recommendations that influence company strategy, revenue growth, and customer experience.
Requirements:
  • 12-15 years of B2B SaaS product marketing experience with at least three years in a leadership capacity.
  • Proven track record of building and scaling high-impact product marketing teams.
  • Expertise in positioning and messaging for multi-product platforms, ideally in vertical SaaS or ERP categories.
  • Demonstrated success in leading go-to-market strategy for major product launches.
  • Strong ability to partner cross-functionally and influence senior stakeholders.
  • Excellent communicator and storyteller with strong executive presence.
  • Deep understanding of sales cycles, customer journeys, and revenue enablement.
  • Data-driven mindset with strong analytical market research and strategic planning skills.
  • Bachelor's degree in Marketing, Business, Engineering, or a related field; MBA preferred.

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