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Senior Trade Marketing Manager

2 meses atrás

São Paulo, São Paulo, Brasil Unilever Tempo inteiro
About Unilever

Unilever is a global company that makes a real impact on the world. With a presence in over 190 countries, we work on brands that are loved by billions of people every day. Our purpose is to make sustainable living commonplace, and we believe that doing business the right way drives superior performance.

Job Purpose

As a Senior Trade Marketing Manager, you will lead innovations that drive category and brand growth. You will work with a global and diverse team to develop and implement comprehensive trade marketing strategies that maximize ROI. Your role will be to ensure the achievement of market share growth targets by defining strategic battles and executing plans accordingly.

Main Responsibilities
  • Develop and implement trade marketing strategies to drive category and brand growth.
  • Ensure the achievement of market share growth targets by defining strategic battles and executing plans accordingly.
  • Lead and strategize trade investments to maximize ROI.
  • Develop promotional strategies to enhance brand visibility and drive sales.
  • Liaise with the sales team to align and manage trade marketing strategies effectively.
  • Foster a collaborative environment to ensure seamless execution of trade marketing initiatives.
  • Lead the monthly forecast cycle in collaboration with the sales team.
  • Provide sales insights and inputs to optimize the S&OP process.
  • Track pricing strategies and collaborate with performance teams to ensure disciplined execution.
  • Lead trade marketing discussions in business review meetings, providing insights and recommendations.
  • Analyze shopper behavior by channel to identify opportunities for increasing sell-out.
  • Select optimal assortments tailored to each channel's needs.
Requirements
  • Bachelor's degree.
  • Track record in Trade Marketing.
  • Experience and knowledge about beauty market.
  • Brazilian market knowledge.
  • Intermediate English.
  • Sales experience (desirable).
  • Data driven decision making.
  • Problem solving.
  • Stakeholder management.
  • Business acumen.
  • Influencing and storytelling.
Leadership
  • You are an inclusive motivator of people. Your team delivers with real passion, growing and learning from each other while delivering quick wins.
  • You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you.
  • You can balance challenge with support and coaching.
  • You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.
Additional Information

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Hybrid model - São Paulo, Brazil.