Senior Trade Marketing Manager
2 meses atrás
Senior Trade Marketing Manager - Indirect Channel
About Reckitt
Reckitt is home to some of the world's most beloved and trusted brands in hygiene, health, and nutrition. Our mission is clear: to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our commitment to ensure that access to the highest quality hygiene, wellness, and nourishment is a right for all.
Sales Division
Our Sales teams are pivotal in delivering Reckitt's mission by fostering mutual success with our partners, ensuring access to top-tier hygiene, wellness, and nourishment both in-store and online. We strive for excellence across all channels, navigating highly competitive markets. This commitment creates a dynamic, fast-paced environment where cross-functional collaboration is essential for success.
We employ approximately 10,000 sales professionals globally, covering various roles including Field Sales, Key Accounts, Trade Marketing, and Category Development.
Position Overview
Develop commercial strategies and action calendars based on market and channel opportunity analyses.
Key Responsibilities
- Analyze business opportunities through market data for the Indirect channel (Distributors and Wholesalers) including market share, sell-out, and internal Reckitt data.
- Coordinate the implementation of merchandising materials at points of sale.
- Develop customized visibility campaigns for clients.
- Analyze 4P opportunities and create Joint Business Plans (JBP) with regional sales managers.
- Lead key sell-out projects within the channel.
- Manage commercial strategies for eB2B.
- Update and monitor the performance of strategic channel indicators.
- Provide strategic support to the sales team.
- Conduct field visits and participate in commercial team meetings.
- Coordinate and present operational meetings with the sales team.
- Lead discussions on plans with internal stakeholders (marketing, finance, and category trade).
- Guide and develop a team of managers, analysts, and interns.
Desired Experience
Extensive experience in Consumer Goods industries, specifically in Trade Marketing within the indirect channel.
A completed degree in Business Administration, Economics, Marketing, Advertising, Engineering, or related fields. Experience in people leadership is essential.
Language: Advanced English proficiency.
Essential Skills for Success
- Trade Marketing
- Field Sales Management
- E-commerce
- Sales Data Analysis
- Leadership Skills
- Consumer, Shopper, and Customer Insights
- Category Analysis
- Collaboration and Partnership Skills
- Influencing and Consultative Selling
- Customer and Channel Strategy Development
- Sales Strategy Execution
- Operational Excellence
Job Segment: Nutrition, Healthcare
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