Senior Trade Marketing Manager

Há 10 horas

São Paulo, São Paulo, Brasil Unilever Tempo inteiro

About Unilever

Unilever is a global company that makes a real impact on the world. We work on brands that are loved and improve the lives of our consumers and the communities around us. Our purpose is to make sustainable living commonplace, and we believe that doing business the right way drives superior performance.

Job Purpose

As a Senior Trade Marketing Manager, you will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you.

Main Responsibilities

  • Develop and implement comprehensive trade marketing strategies to drive category and brands growth.

  • Ensure the achievement of market share growth targets by defining strategic battles and executing plans accordingly.

  • Lead and strategize trade investments to maximize ROI.

  • Develop promotional strategies to enhance brand visibility and drive sales.

  • Liaise with the sales team to align and manage trade marketing strategies effectively.

  • Foster a collaborative environment to ensure seamless execution of trade marketing initiatives.

  • Lead the monthly forecast cycle in collaboration with the sales team.

  • Provide sales insights and inputs to optimize the S&OP process.

  • Track pricing strategies and collaborate with performance teams to ensure disciplined execution.

  • Lead trade marketing discussions in business review meetings, providing insights and recommendations.

  • Analyze shopper behavior by channel to identify opportunities for increasing sell-out.

  • Select optimal assortments tailored to each channel's needs.

Requirements

  • Bachelor's degree;

  • Track record in Trade Marketing;

  • Experience and knowledge about beauty market;

  • Brazilian market knowledge;

  • Intermediate English;

  • Sales experience (desirable).

Leadership

  • You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.

  • You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

Additional Information

Hybrid model - São Paulo, Brazil.

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