Creative Strategist

Há 2 dias


São Paulo, São Paulo, Brasil CloudWalk, Inc. Tempo inteiro
About CloudWalk, Inc.

We are a fast-growing fintech company that's changing the payments industry. Our mission is to create a new economy that's fair, transparent, and accessible to everyone.

Job Title: Creative Strategist / Copywriter - Brand

We're looking for a talented Creative Strategist / Copywriter to join our Brand Team. As a key member of our team, you'll be responsible for developing our brand strategy, brand voice, and creative campaigns that resonate with our clients around the globe.

Responsibilities:
  • Develop our brand strategy, identifying key moments and opportunities to create activations and creative campaigns.
  • Collaborate with our Performance, Growth, and Content teams to create an integrated brand calendar that aligns with our partner team's initiatives.
  • Conceptualize and ideate creative campaigns and initiatives that drive engagement and inspire action.
  • Craft best-in-class copy for various platforms and projects, including concepts, scripts for videos, activation ideas, innovation projects, and product launches.
  • Elevate our brand voice by collaborating with internal teams to develop a distinctive and consistent tone that sets us apart.
  • Champion storytelling by immersing yourself in our brand, products, and target audience to craft captivating stories that create a deep emotional connection with consumers.
  • Grow awareness of the InfinitePay brand by thinking of creative ideas for earned, owned, and paid channels that help people understand our business.
  • Stay ahead of industry trends, emerging technologies, and cultural shifts to infuse your copy with innovative and relevant insights.
Requirements and Qualifications:
  • At least 2 years of relevant experience in creative copywriting and brand strategy in advertising agencies and/or comms and marketing departments.
  • Hold a relevant degree in Advertising, Communications, Marketing, or equivalent.
  • Excellent written and verbal communication skills.
  • Highly collaborative and self-directed.
  • Native Portuguese speaker and advanced English.
  • Experience with Payments/Financial sectors and retail is a plus.
  • Proficiency in AI tools and platforms and comprehensive knowledge on how to use them daily.
Diversity and Inclusion:

We believe in social inclusion, respect, and appreciation of all people. We promote a welcoming work environment where each CloudWalker can be authentic, regardless of gender, ethnicity, race, religion, sexuality, mobility, disability, or education.


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