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Marketing Experience Expert
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Experiential marketing plays a pivotal role in engaging audiences and fostering meaningful connections with customers.
Key Responsibilities:
- Execute events that meet timelines, stay within financial allocations, and adhere to brand standards.
- Develop performance metrics and post-event reports to assess success and impact.
- Optimize data capture opportunities at events to support market insights.
- Propose innovative ideas and new formats to enhance experiential marketing efforts.
- Support the creation of communication content for internal and external channels.
- Manage event planning processes, coordinating with vendors and suppliers.
- Assist in the implementation of national and local dealer launch events.
- Monitor and support dealer marketing activities.
- Collaborate with the dealer network to identify high-impact local events.
- Plan and execute joint event initiatives with customer groups.
- Support the management of the vehicle fleet.
- Maintain the fleet management system.
- Coordinate vehicle maintenance and repairs.
- Oversee documentation processes.
Qualifications:
- Bachelor's degree in Marketing or Business Administration.
- Minimum 5 years of experience in event management, experiential marketing, or related fields.
- Fluent English language skills (written and spoken).
- Advanced knowledge of MS Office applications.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Flexibility to adapt quickly to changes in logistics, supplier availability, or shifting priorities.
- Excellent communication and interpersonal skills.
- Self-motivated, proactive, and solution-oriented individual.
- Team-oriented working attitude and intercultural understanding.
