Marketing Data Strategist
Há 15 horas
We are seeking a talented Marketing Data Analyst to join our team. In this role, you will work closely with cross-functional teams to develop and implement data-driven marketing strategies that drive business growth.
As a Marketing Data Analyst, your primary responsibility will be to design and deploy analytical frameworks that inform and optimize our marketing strategy across the customer lifecycle.
Key Responsibilities:
- Designing and deploying models for account-based marketing, mixed media modeling (MMM), and multi-touch attribution.
- Analyzing campaign performance, channel effectiveness, and customer lifecycle touchpoints to drive strategy adjustments to maximize marketing ROI.
- Collaborating with Marketing, Sales, and Data Science teams to design, implement, and evaluate experiments (A/B tests, incrementality studies) that inform marketing investment and customer journey optimization.
- Partnering with lifecycle marketing teams to identify key segments, personalize outreach, and optimize engagement and retention strategies.
Requirements:
- A Master's degree or Ph.D. in Statistics, Economics, Marketing Analytics, Computer Science, or a related quantitative field.
- 3+ years of experience in marketing analytics, marketing data science, or related roles supporting B2B or SaaS marketing organizations.
- Strong experience with SQL and Python (or R) for data analysis and modeling.
This is an exciting opportunity to leverage your analytical skills and passion for marketing to drive business growth.
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