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Marketing Automation Specialist

2 semanas atrás

Campinas, São Paulo, Brasil beBeeAutomation Tempo inteiro US$80.000 - US$120.000
Marketing Automation Expert

We are seeking a highly skilled Marketing Automation Expert to join our team. As a key member of our marketing operations, you will be responsible for building and executing Marketo programs across the lead lifecycle.

The ideal candidate will have extensive experience with Marketo, including emails, landing pages, forms, tokens, and engagement programs. You will design and manage smart campaigns, dynamic segmentation, and multivariate tests to drive personalization and performance.

  • Key Responsibilities:
  • Build and execute Marketo programs, including emails, landing pages, forms, tokens, and engagement programs.
  • Design and manage smart campaigns, dynamic segmentation, and multivariate tests to drive personalization and performance.
  • Implement and refine lead scoring models, nurturing workflows, and lifecycle stages in alignment with marketing and sales goals.
  • Ensure proper CRM integration and data flow, including use of webhooks, APIs, and custom sync logic.
  • Govern and maintain data quality through segmentation, deduplication, compliance, and database hygiene practices.
  • Analyze performance data to deliver actionable insights and continuous improvement of marketing automation efforts.
  • Collaborate closely with stakeholders to support campaign planning and execution.
  • Document campaign processes, maintain automation best practices, and support internal enablement.