Expert in E-commerce Analytics

Há 3 dias

Brasil beBeeAnalytics Tempo inteiro US$10.400 - US$130.878
Job Description:
We are seeking a highly skilled Senior Analytics Expert to join our team. As a key member of our analytics team, you will be responsible for standardizing and maintaining data layer implementation across all e-commerce platforms. You will configure, manage, and optimize GA4 properties, data streams, and enhanced e-commerce tracking. Your role will also involve auditing and validating data collection regularly to ensure accuracy, completeness, and consistency.

Responsibilities:
  • Standardize and maintain data layer implementation across all e-commerce platforms.
  • Configure, manage, and optimize GA4 properties, data streams, and enhanced e-commerce tracking.
  • Audit and validate data collection regularly to ensure accuracy, completeness, and consistency.
  • Debug and resolve tracking issues using GA Debugger, Tag Assistant, and DataLayer Inspector.
  • Collaborate with marketing and product teams on UTM standards, campaign measurement, and reporting needs.
  • Implement and manage Google Tag Manager containers, triggers, and variables with version control.
  • Create and configure custom events, dimensions, and metrics to support business KPIs.
  • Integrate GA with APIs, BI tools such as Tableau, and e-commerce platforms.
  • Stay current with GA4 and tag management best practices, recommending improvements proactively.

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