
Lead Generation Strategist
1 dia atrás
We are seeking a skilled Digital Marketing Specialist to drive business growth through expert management of paid media campaigns. This role is centered on driving lead generation and revenue through meticulous crafting and optimizing campaigns across various channels.
Job Summary:
- Develop, execute, and analyze comprehensive performance marketing strategies across various digital channels, including Paid Search, Paid Social, Retargeting, and Display Ads.
- Plan, create, and optimize high-converting digital ad campaigns that align with business goals, utilizing A/B testing and data analysis to enhance conversion rates continuously.
- Employ advanced targeting techniques to reach specific audience segments, leveraging customer data, demographics, and behavioral insights to maximize campaign effectiveness.
- Collaborate closely with creative teams to develop compelling ad creatives, landing pages, and ad copy that drive engagement and conversions.
Requirements:
- 5+ years in Demand Generation or Performance Marketing within high-ticket B2B SaaS, with a proven track record of driving revenue and achieving pipeline goals.
- Bachelor's degree in Engineering, Marketing, Business, or a related field; advanced degree preferred.
- Exceptional project management skills, capable of managing multiple campaigns, priorities, and stakeholders simultaneously.
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