Strategic Data Insights Manager

Há 11 horas

São Paulo, São Paulo, Brasil beBeeBusiness Tempo inteiro US$90.000 - US$118.800
Job Description

We are seeking a strategic and data-driven Business Analyst to join our Marketing Analytics team.

This pivotal role involves translating complex marketing and business data into actionable insights that drive growth strategies.

You will leverage your structured problem-solving approach and analytical mindset to partner with cross-functional teams, develop measurement frameworks, analyze performance, and identify opportunities for optimization.

This position plays a crucial role in fostering a data-driven decision-making culture throughout the organization.

Familiarity with digital marketing metrics, attribution models, and customer acquisition economics is essential.

You will build and maintain impactful marketing dashboards using Sigma, Google Analytics, Heap, and Looker to drive business decisions.

Analyze marketing campaigns across channels to optimize performance and allocate resources.

Define and track key metrics (LTV, CAC, Churn, Retention, Conversion Rates) to evaluate business health.

Design and analyze A/B tests to optimize conversion funnels and marketing effectiveness.

Own weekly reporting processes to deliver insights to stakeholders, including executive leadership.

Help develop and improve attribution models to better understand marketing ROI and customer journeys.

Apply structured problem-solving to complex challenges and develop data-driven solutions.

Identify growth opportunities through trend analysis and funnel optimization.

Collaborate with Data Engineers to ensure quality data collection and integration.

Translate analysis into clear, actionable recommendations with implementation roadmaps.

This is a mid-senior level position requiring 2-3 years of experience in business analysis or 3+ years of experience within data analytics and/or data science.

A deep understanding of key business metrics and knowledge of digital marketing metrics, attribution models, and customer acquisition economics are essential.

Experience designing and analyzing A/B tests and experiments with statistical rigor is required.

Bachelor's degree in Business, Marketing, Engineering, Economics, or related fields is preferred.

Requirements
  • Key Skills:
  • Deep understanding of key business metrics: LTV, CAC, Churn, Retention, and Conversion Funnel metrics
  • Knowledge of digital marketing metrics, attribution models, and customer acquisition economics
  • Experience designing and analyzing A/B tests and experiments with statistical rigor
  • Technical Skills:
  • Ability to structure complex problems and drive data-driven decision making
  • Excellent communication skills to translate data findings for diverse audiences
  • Proficiency in Excel/Google Sheets for data modeling and analysis
  • SQL proficiency and experience with BI tools like Sigma and Power BI
  • Familiarity with Google Analytics, Heap, or similar web analytics platforms

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