Digital Marketing Strategist
3 semanas atrás
We are seeking a highly skilled Digital Marketing Specialist to join our team at Earthside Farms, a fast-growing snacks brand based in New York City. As a key member of our marketing team, you will be responsible for developing and executing strategies to increase our online presence and community engagement.
Key Responsibilities:- Develop and execute social media strategies to increase followers and engagement on Instagram, TikTok, LinkedIn, and Facebook.
- Implement customer loyalty programs to enhance retention and drive repeat business.
- Collaborate with external vendors to manage website content and SEO.
- Deliver weekly reports to executives, presenting strategic ideas and marketing data.
- Work closely with internal teams to ensure cohesive marketing efforts.
- Stay up-to-date with industry trends and conduct research to inform marketing strategies.
- Build and nurture a community around our brand through engaging content and interactions.
- Launch and manage email and SMS campaigns, maintaining and growing our email and SMS lists.
- Work with internal and external designers to create engaging content and campaigns.
- Develop and execute creative campaigns to increase brand awareness.
- Maintain a monthly marketing calendar to ensure timely execution of activities.
- Develop strategies to increase website visitors and online sales.
- Monitor and analyze marketing metrics to measure success and adjust strategies accordingly.
- 5-7 years of experience in digital marketing.
- Proven track record of increasing social media followers and online sales.
- Experience with snacks brands or direct-to-consumer brands in the United States.
- Expertise in managing and growing social media platforms, particularly Instagram, TikTok, and Facebook.
- Strong understanding of SEO and website management.
- Excellent data analysis skills and ability to present marketing data to executives.
- Proficiency in launching and managing email and SMS campaigns.
- Experience with design tools such as Canva and Adobe Suite.
- Ability to work collaboratively with internal and external teams.
- Strong communication and organizational skills.
- Self-motivated and able to work independently with minimal supervision.
Earthside Farms is a fast-growing snacks brand based in New York City. We are committed to providing our customers with high-quality snack products and are eager to expand our online presence and community engagement. If you are passionate about digital marketing and have a track record of driving online growth, we would love to hear from you.
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