Marketing Data Insights Leader
2 semanas atrás
Carta is revolutionizing traditional accounting by transforming it into a powerful growth engine. Our world-class fund administration platform supports nearly 7,000 funds and SPVs, representing nearly $130B in assets under management in venture capital and private equity.
Trusted by more than 40,000 companies, Carta helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.
As a Marketing Analytics Manager, you'll work closely with stakeholders in marketing, sales, operations, and strategy to manage data requests and synthesize, refine, and report on performance objectives. You'll leverage customer data and insights to recommend opportunities and white space.
The Ideal Candidate- A rigorous approach to mastering complexity is essential, while maintaining empathy and flexibility to address unforeseen needs in a dynamic environment.
- Strategic and analytical thinking, and ability to connect projections and outcomes to business priorities.
- Strong communication and ability to craft analysis into crisp deliverables.
- Experience driving projects that had measurable impact on revenue and performance.
- Understanding of attribution modeling and architecting pipeline.
- 5-7+ years of experience in Data Science or related fields recommended.
- Familiarity with marketing automation and attribution tools (Marketo Measure, Bizible, Salesforce).
- Proficient in SQL and/or Python.
- Experience using data visualization tools to craft narratives (e.g. Looker, Tableau, etc.).
- BA required.
- SaaS experience across SMB, mid-market, and enterprise segments strongly preferred.
- Understanding of the latest in marketing mix modeling and predictive analytics preferred.
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