Data-Driven Marketing Analyst
Há 1 mês
Nerdy is seeking a highly skilled Data-Driven Marketing Analyst to drive the company's digital marketing campaigns and strategies. This role will play a pivotal part in driving our digital marketing efforts and achieving our business goals.
**About the Role**:
The Data-Driven Marketing Analyst will be responsible for developing and executing data-driven marketing strategies to increase customer acquisition, engagement, and retention while optimizing advertising spend across various digital channels.
**Responsibilities**:
Develop and execute performance marketing strategies to achieve targeted KPIs, such as ROAS, CPA, and conversion rates.
Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
Utilize analytics tools to track campaign performance and generate actionable insights.
Prepare regular performance reports and present findings to stakeholders.
Develop and manage the marketing budget, ensuring efficient allocation of resources across channels.
Continuously evaluate and provide optimization and strategic guidance on current and future campaigns.
**Requirements**:
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in performance marketing, with a track record of delivering strong ROI.
Proficiency in analytics tools (Looker and Google Analytics preferred).
Proficiency in at least one querying language (SQL preferred).
**Benefits**:
Competitive Salary (paid in USD).
Flexible Paid Time Off.
Free Learning Membership for you and your household.
Once-in-a-lifetime opportunity to help transform how the world learns.
Fun, collaborative, and team-oriented work environment with plenty of training and a feedback-rich culture.
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