Marketing Strategy Lead

Há 3 dias

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$80.000 - R$120.000
Job Title

Marketing Strategy Lead

As a Marketing Strategy Lead, you will be responsible for planning and tracking marketing budget, innovations and promotional actions. You will support decision-making through performance insights, ROI evaluations, and portfolio optimization to enable sustainable growth through financially sound brand strategies aligned with global and regional guidelines.Key Responsibilities:
  • Ensure continuous monitoring, analysis, and reporting of brands P&L;
  • Lead the forecasting processes in close alignment with Brand teams and local Finance;
  • Provide financial support for brand strategies, innovation / launches and promo actions;
  • Act as Finance Business Partner to Marketing, providing transparency on investments and supporting the prioritization of activities based on financial impact;
  • Partner with Global/Regional controlling to ensure alignment with corporate standards and deliverables (brand P&L, dashboards, KPIs);
  • Contribute to the improvement of controlling processes, tools, and reporting frameworks, ensuring automation and harmonization where possible;
  • Ensure compliance with internal controls and support audit processes when applicable.
About This RoleTo be successful in this role, you should have a strong background in finance or controlling, with experience in marketing or brand management an advantage. You should also possess excellent communication skills, analytical skills, and a proactive attitude.Requirements* Bachelor degree or above
* Minimum 4 years of professional experience in Finance/Controlling
* Experience in marketing / brands controlling an advantage
* Strong communication and interpersonal/stakeholders management skill
* Analytical skills, proactive attitude
* Ability to work in a matrix organization structure and work with multiple stakeholders
* SAP experience
* Power BI knowledge is an advantage
* High proficiency in MS Office applications (Excel, Power Point)
* Excellent verbal and written communication in English

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