Measurement Strategist

Há 2 dias


São Paulo, São Paulo, Brasil TikTok Tempo inteiro
About the Team

The Marketing Science team at TikTok is responsible for unlocking the full potential of our platform's advertising capabilities. We collaborate with advertisers to optimize their campaigns and drive meaningful connections that inspire behavior change.

About the Role

The Measurement Partner will work closely with our top clients and agencies to measure the effectiveness of their advertising investments on our platform. This role will also partner with cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies receive best-in-class support.

Key Responsibilities:
  • Partner with clients and agencies to provide actionable measurement insights that drive business outcomes.
  • Design and implement measurement strategies that demonstrate the impact of advertising on business performance.
  • Collaborate with sales and product teams to develop and implement learning agendas using 1st or 3rd party measurement solutions.
  • Develop and scale programs to address advertisers' measurement needs, promoting the adoption of measurement methodologies, products, and approaches.
  • Analyze data to develop advanced analytics projects tailored to clients' needs, demonstrating the effectiveness of TikTok's advertising solutions.
  • Manage client and agency feedback to ensure their voice is reflected in our product and partnerships teams.
Requirements:
  • At least 3-5 years of experience in digital advertising, large marketing-related organizations, or measurement suppliers.
  • Relevant bachelor's degree in a business or analytical field.
  • Expertise in advertising measurement methods and technologies.
  • Successful examples of past measurement contributions that led to behavior change.
  • A track record of inferential problem-solving through experimental design and analytical methods.
  • Ability to thrive in a fast-paced environment with excellent time-management and prioritization skills.
  • Excellent presentation, verbal, and written communication skills, with fluency in Portuguese and English.

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