Regional Marketing Lead

Há 3 dias

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro
Job Description:

The ideal candidate will be responsible for developing and executing a comprehensive regional demand generation and field marketing strategy to effectively reach, engage, and convert local audiences. This will involve working closely with the international marketing team to adapt centralized campaigns and programmes to Latin America, driving consistent and impactful marketing results through the funnel in local languages.

Key responsibilities include building a bottom-up field marketing strategy, identifying and creating localized marketing efforts that support overarching international marketing goals, driving the LATAM digital and content marketing strategy, and collaborating with sales teams to deliver a sales-led marketing strategy.

  • Develop and Execute Regional Demand Generation Strategy: Work closely with marketing team members in both International and Global teams to adapt centralised campaigns/programmes to LATAM, driving consistent and impactful marketing results through the funnel in local languages (Portuguese, Spanish)
  • Build Bottom-Up Field Marketing Strategy: Identify & create localised marketing efforts that support the overarching INTL marketing goals to drive brand awareness (measured through sign ups) and generate pipeline (SAO + PG)
  • Drive LATAM Digital & Content Marketing Strategy: Work with the International and Global marketing teams to regionalise global content and programmes to resonate locally amongst the LATAM audience, as well as have a POV on how best to distribute content at scale within your markets (i.e. email, content syndication, etc)
  • Collaborate with Sales Teams: Deliver a sales-led marketing strategy, including net-new and existing customer expansion
Required Skills & Qualifications:
  • 8+ years of B2B Marketing leadership experience across multiple countries in Latin America
  • Fluent in Portuguese and Spanish
  • Experience building and executing full-funnel Demand Gen strategies for different segments (SMB, MM, Ent/Strat)
  • Demonstrated understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns
  • Experiencing building and managing field events (both in-person and digital)
  • Experience solving complex marketing problems, and collaborating with senior management to find success
Benefits:

This is a full-time role based in our São Paulo hub. You'll be part of the International Marketing Team and partner closely with Sales, Demand Generation, Events, and Design and Developer Advocate teams to connect marketing initiatives and tactics to the wider vision and mission of the business.

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