Strategic Marketing Expert

Marketing Analyst Role

We are seeking an analytical and strategic Marketing Analyst to join our team. In this role, you will transform complex marketing data into actionable user insights, directly shaping our brand and campaign strategies for new launches, relaunches, and ongoing initiatives. Your contributions will be key to optimizing marketing effectiveness, enhancing user perception, and driving sustainable business growth by building strong connections with our diverse user base.

Responsibilities

• Develop demand generation campaigns through compelling content, designed to drive sustained user base growth and strengthen brand positioning.">
• Channel Optimization: Identify and evaluate new marketing channels and strategic partnerships to expand our user reach, focusing on effective and scalable acquisition strategies.">
• Consumer Insights & Strategic Decision-Making: Leverage deep user understanding and robust data analysis to generate marketing insights that drive strategic decision-making for campaign and product marketing initiatives.">
• User Journey Optimization: Develop and drive marketing initiatives across the entire passenger journey, leading cross-functional projects that address experience gaps, improve user satisfaction, and enhance retention through targeted communication.">
• Marketing Intelligence & Analysis: Perform deep dives into user behavior, market trends, and competitive marketing activities to identify strategic marketing opportunities and challenges.">
• Develop hypotheses for A/B testing and measure the impact of various marketing interventions on user acquisition, retention, and value-for-money perception.">
• Go-to-Market Collaboration: Collaborate effectively with cross-functional teams (Product, Operations, PR) to develop comprehensive marketing-led Go-to-Market plans for new features and products.">
• Performance Monitoring & Adjustment: Rigorously analyze marketing data to measure campaign performance and iteratively adjust strategies to optimize results and ensure marketing effectiveness.">

Qualifications

• Have 4+ years of experience in Marketing, specifically in implementing marketing campaigns, conducting research/generating insights, and developing brand strategies.">
• Possess strong knowledge in branding principles, consumer understanding, and Go-to-Market strategies.">
• Fast learner: ability to manage competing priorities and operate effectively in a matrixed organization/fast-paced environment.">
• Strong analytical skills with the ability to interpret data and make decisions with factual support.">
• Data driven decision making.">
• Excellent communication and project management skills.">
• Be able to work under constant deadline pressure and manage multiple projects.">
• Fluent in English.">
• Stakeholder Management: Create processes to have optimal communication with all stakeholders, follow up on the project, and deliver results.">
• Consumer centric: User value creation analysis; definition of sources of growth based on user and desk research.">
• Fluent in English and Spanish is mandatory.">

Benefits

At our company, we strive to create user value. We believe in making informed decisions by analyzing valuable metrics. We prioritize collaboration and communicate with candor while executing with excellence in all we do. Integrity is at the core of our business. We always seek to grow and improve, learning from our mistakes and helping each other grow.

Job Details

• Seniority level: Mid-Senior level.">
• Employment type: Full-time.">
• Job function: Marketing and Sales.">
• Industry: Software Development.">