
Digital Analytics Specialist
1 semana atrás
The ideal candidate will possess a strong understanding of digital analytics and tracking, with the ability to implement, audit, and optimize GA4 setups for accurate attribution.
Key responsibilities include building and managing GTM containers for event, conversion, and cross-platform tracking, as well as configuring and troubleshooting pixels, events, and APIs (Google Ads, Meta, TikTok, etc.).
Additionally, the successful candidate will identify and fix attribution gaps across websites, cross-domain setups, and multiple platforms, aligning tracking setups with paid media campaigns for reliable reporting.
Able to create dashboards that simplify performance data understanding and document setups clearly, collaboration with performance marketing teams is essential.
Required Skills & Experience- 3-5 years of hands-on experience with GA4 and GTM.
- Proven expertise in attribution across Google Ads, Meta, and other major ad platforms.
- Strong understanding of GA4's event/data model and GTM implementation best practices.
- Ability to troubleshoot tracking issues such as misfiring tags, duplicate events, or broken data layers.
- Familiarity with conversion APIs, consent mode, and privacy-first tracking setups.
- Clear communication skills to bridge technical insights with business needs.
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