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Salesforce Marketing Cloud Specialist
About the Role:We're seeking an experienced Salesforce Marketing Cloud Specialist to join our team. This role is ideal for professionals with extensive knowledge of marketing automation, data management, and campaign execution.
The successful candidate will have a strong consulting mindset, with expertise in Salesforce Marketing Cloud and related technologies. They should be able to design, develop, and maintain marketing automation workflows, manage and optimize data elements, and create and execute targeted marketing campaigns.
Key Responsibilities:- Design, develop, and maintain marketing automation workflows using Automation Studio
- Manage and optimize data elements to support marketing journeys and campaigns
- Create and execute targeted marketing campaigns with effective segmentation and personalization
- Set up and manage email domains in line with deliverability best practices
- Implement consent management strategies in compliance with privacy regulations
- Develop engaging and personalized email content to boost customer engagement
- Collaborate with cross-functional teams to translate business requirements into technical solutions
- Monitor and analyze campaign performance, providing insights and recommendations
- 6+ years of experience as a Marketing Cloud Specialist
- Proven track record within the Salesforce ecosystem
- Strong expertise in Salesforce Marketing Cloud and related technologies
- Deep understanding of email marketing best practices and personalization techniques
- Familiarity with cloud platforms and services
- Hands-on experience with Automation Studio, data elements, journeys, and campaigns
- Experience with email domain setup and deliverability best practices
- Knowledge of consent management and data privacy regulations
- Excellent problem-solving skills and attention to detail
- Strong communication and collaboration skills
- Ability to manage multiple priorities in a fast-paced environment
- Knowledge of Agile principles and methodologies
We value diversity and inclusion and strive to create a work environment that is welcoming and inclusive to all employees. We are committed to equal employment opportunities and encourage applicants from all backgrounds to apply.
