
Marketing Automation Expert
2 semanas atrás
We're seeking a highly motivated Marketing Operations Specialist to join our regional Marketing team, supporting the growth of our business in Latin America. This role offers the opportunity to work in a fast-paced fintech environment while ensuring flawless technical execution of marketing campaigns.
Key Responsibilities:- Campaign Setup & Execution: Operate marketing automation platforms and internal tools. Set up and manage campaigns, social media posts, push notifications, email templates, in-app messages, and banners across markets (BR, MX, CO, CL).
- Localization & Segmentation: Execute campaigns with appropriate targeting by country, language, segment, and channel. Ensure all localized content is uploaded and displayed correctly.
- Influencer & Asset Management Support: Track influencer deliverables, schedule content across platforms, manage asset tagging, and handle approval processes.
- Quality Assurance: Conduct thorough QA of all campaigns before and after launch — verifying copy, links, visuals, targeting, and UX consistency.
- Reporting & Dashboard Maintenance: Build and maintain dashboards and reports for campaign performance and user behavior metrics. Be responsible for marketing data input in internal systems.
- Process Alignment: Work closely with local and global marketing, product, and data teams to ensure standardized and scalable workflows.
- BI Data Management: Ensure accurate and timely data input in marketing systems for seamless metric tracking.
- Approval Process Management: Coordinate with internal and external stakeholders for content approvals, including compliance review and sign-off.
- 4–5 years of relevant experience in Marketing
- Proven experience in marketing operations, social media, and campaign execution
- Strong understanding of segmentation and campaign performance metrics
- Hands-on experience with CRM systems
- Excellent organizational skills, attention to detail, and ability to meet deadlines in a fast-paced environment
- Experience with financial institutions is a plus
- Professional fluency in English and Spanish
We provide a competitive compensation package and benefits designed to support both your professional and personal growth:
- 100% employer-paid Medical and Dental Insurance
- Flash Benefits card
- Wellhub membership for wellness and fitness
- Annual performance-based bonus
- All benefits required under Brazilian Labor Law (CLT)
This is an exciting opportunity to grow your career in a dynamic, innovative environment.
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