Strategic Marketing Manager-Hybrid Industries

4 semanas atrás

São Paulo, São Paulo, Brasil Rockwell Automation Tempo inteiro
Overview

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. The role is Strategic Marketing Manager for Hybrid Industries, focusing on processes related to Hybrid Industry segments, including CPG and Lifesciences (LS). The position reports to the Global Industry Strategy and Marketing Director for Process Industries and collaborates with multiple internal organizations worldwide.

Responsibilities
  • Hybrid Industries, chiefly Consumer Packaged Goods (CPG) and Lifesciences (LS) Strategy Development: Develop and implement comprehensive strategies tailored to Hybrid Industry Market Segments, aligning with goals, customer needs and market trends.
  • Market Analysis: Conduct in-depth market research to identify new opportunities, assess competition, and understand customer needs.
  • Industry relationship development: Build direct knowledge of important Hybrid industry partners and associations, understanding their unique requirements and conveying the voice of the customer.
  • Product Positioning: Collaborate with product management and portfolio marketing teams to ensure offerings align with Hybrid industries segment needs and help define product positioning.
  • Marketing Campaigns: Help build marketing campaigns with campaign leaders and commercial marketing managers. Support digital marketing, content creation, trade shows, and other promotional activities to build awareness and demand within the Hybrid industries market.
  • Content: Draft and review content to support external campaigns, create presentations, write or co-write blogs.
  • Thought leadership: Moderate webinars/user groups and panel discussions, deliver presentations, represent Rockwell Automation in industry associations, and create thought leadership through blogs, interviews and articles for trade publications.
  • Return on investment Analysis: Analyze the effectiveness of commercial and marketing programs and ensure alignment with goals.
  • Matrix Team Leadership: Lead a team of marketing professionals, providing guidance and building strategic messaging to support Hybrid industries integrated campaigns.
  • Reporting: Provide regular reports and updates on Hybrid industries marketing performance and commercial metrics to marketing, sales, and executive leadership.
Experience and Education Requirements
  • 5+ years of experience in the Hybrid industries (CPG and/or LS) manufacturing automation and digital transformation. Preferably with direct domain experience or within strategic functions targeting this domain.
  • Bachelor of Engineering required; Master's preferred in process engineering, manufacturing, or automation engineering.
  • Expertise with Hybrid industries, key companies, and market trends is required.
  • Ability to provide leadership in a matrixed company structure.
  • Global mindset and ability to work with a global organization.
  • 5+ years of experience developing and delivering executive updates and presentations.
What We Offer

Benefits include medical insurance, food vouchers, and other offerings. Rockwell Automation's hybrid policy expects employees to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless there is a business obligation out of the office.

Additional Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Automation Machinery Manufacturing

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