
Digital Acquisition Specialist
1 dia atrás
We are seeking a skilled and strategic leader to spearhead user acquisition efforts in Brazil.
The ideal candidate will possess a strong understanding of paid media channels, data-driven decision-making, and leadership experience.
Key Responsibilities:- Develop and implement growth strategies that drive measurable results and align with business goals.
- Manage a high-performing team, guiding campaign planning, execution, and optimization.
- Identify and test new channels, partnerships, and ad formats to diversify acquisition efforts.
- Build and optimize affiliate programs to maximize ROI and scale efficiently.
- Partner with product, data, and creative teams to improve conversion rates, onboarding, and early retention.
- Ensure messaging, creatives, and promotions are effective and aligned with acquisition goals.
- Track and report key metrics, including CAC, LTV, ROAS, and Payback, using data to inform decisions.
- Proven experience leading user acquisition strategies for digital products or app-first businesses.
- Strong understanding of paid media channels including Google Ads, Meta Ads, Programmatic, and ad networks.
- Data-driven mindset with experience monitoring and optimizing metrics like CAC, LTV, ROAS, and Payback.
- Leadership experience, capable of mentoring a team and collaborating across functions.
- Adaptable problem-solver, comfortable in a fast-moving, high-growth environment.
- Experience managing affiliate programs and performance partnerships.
- Degree in Engineering, Analytics, or related analytical field.
- Experience in startups, scale-ups, or high-growth digital companies.
This role offers the opportunity to drive user acquisition growth and be part of a dynamic team. If you have a passion for strategic growth and leadership, we encourage you to apply.
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