Analytics Enablement Director

Há 4 dias

Campo Grande, Mato Grosso do Sul, Brasil beBeeAnalyticsEnablement Tempo inteiro US$128.000 - US$153.000

Unlock Career Growth as an Analytics Enablement Director.

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RAPP, a global marketing agency, seeks an experienced professional to drive analytics innovation. The ideal candidate will architect tracking implementations, conventions, and taxonomies while maintaining technical documentation.

">Key Responsibilities:
  • Collaborate with clients and partners to communicate complex data insights.
  • Author business-centric documents, including presentations, BRDs, use cases, and issue post-mortems.
  • Analyze client ecosystems, goals, and personnel resources.
  • Develop campaign naming and URL tagging conventions and taxonomies.
  • Implement tag management solutions through platforms like Google Tag Manager and Ensighten.
  • Advise on CRM and email marketing measurement using Salesforce Marketing Cloud and Litmus Email Analytics.
  • Provide expertise on mobile app measurement and attribution instrumentation for platforms like Branch MMP, AppsFlyer, and Adjust.
  • Counsel on digital media tracking based on experience with Google Marketing Platform and other DSPs.
  • Design tracking architectures for client initiatives and campaigns.
  • Document implementation details for client teams and internal development resources.
  • Validate implemented tracking to ensure measurement accuracy.
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This role requires at least 7-10 years of analytics and technology experience, preferably in advertising, marketing, analytics, or digital media. The ideal candidate will have expertise in core marketing analytics concepts, including impressions, clicks, pageviews, events, sessions, users, conversions, lookback windows, and attribution models.

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Required Skills and Qualifications:

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  • At least 7-10 years of analytics and technology experience.
  • Experience working in support of CRM and digital media analytics.
  • Expertise in core marketing analytics concepts.
  • Familiarity with enterprise tag management systems.
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Benefits and Opportunities:

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This is an exciting opportunity to join a dynamic team and drive growth through analytics innovation.

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What We Offer:

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  • A challenging and rewarding work environment.
  • Opportunities for career growth and professional development.
  • A collaborative and supportive team culture.
"]},

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