Field Marketing Specialist

2 semanas atrás

São Paulo, São Paulo, Brasil Azion Technologies Tempo inteiro
About Azion

Azion is a cutting-edge technology company that offers a unique opportunity to develop and be immersed in a culture centered on innovation and high-performance teams. Our mission is to unlock new possibilities and work with the future of technology.

About the Position

We are seeking a Field Marketing professional to plan, execute, and manage marketing programs that drive brand awareness and demand generation in key strategic regions. The successful candidate will work closely with sales teams, partners, and corporate marketing to develop customer and prospect-focused events, ensuring that marketing initiatives are aligned with the company's business objectives.

Main Responsibilities
  • Organize and execute both proprietary and sponsored events, including trade shows, conferences, roadshows, workshops, and experiential events to increase engagement with customers and prospects.
  • Manage the entire event marketing process, from concept to delivery, by selecting venues, vendors, and technologies, and developing timelines to ensure all stages are completed on time.
  • Negotiate and coordinate with vendors to ensure quality service delivery, within budget, and in alignment with event requirements.
  • Work closely with sales teams to ensure that field marketing initiatives are aligned with business goals, helping to nurture qualified leads and accelerate the sales cycle.
  • Oversee the full event budget, managing requisitions, vendor approvals, and payments in close collaboration with the finance department to ensure cost control.
  • Track and report the results of event activities using key metrics such as lead generation, pipeline created, and return on investment (ROI).
  • Assist with the launch of new products and solutions during events and regional campaigns, ensuring messaging is tailored to the local audience's needs.
  • Stay updated on digital marketing and event trends, developing new tactics, technologies, and innovative strategies to optimize field marketing programs and delight the target audience.
Requirements
  • Proven experience in B2B field marketing, particularly within the information technology sector.
  • Bachelor's degree in Journalism, Public Relations, Marketing, Business Administration, Advertising, or a related field.
  • 3 to 5 years of experience in planning and executing both online and offline events.
  • Proficient in using CRM platforms, preferably Hubspot, with a solid understanding of marketing automation tools and processes.
  • Strong knowledge of key marketing metrics and KPIs for demand generation, with the ability to use data to measure campaign effectiveness.
  • Intermediate English.
  • Excellent communicator with creative thinking skills, capable of turning data-driven insights into actionable marketing strategies.
  • Ability to manage multiple tasks simultaneously, meet tight deadlines, and consistently deliver high-quality work under pressure.
Desirable Qualifications
  • Intermediate Spanish.
Benefits and Azion Way of Life
  • CLT hiring model.
  • Health and dental plan.
  • Flexible VR and VA, including during vacation periods.
  • Transport voucher without payroll deduction.
  • Annual internal hackathons.
  • Mobility allowance (additional amount for travel).
  • Freestyle (incentive to customize the workstation).
  • Platform for language courses (English and Spanish).
  • Stock options (according to policy).
  • Birthday day off.
  • TotalPass.
  • Flexible working hours (really flexible).
  • Nomad program to work from anywhere for up to 3 months a year.
  • Annual international exchange program.

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