Field Marketing Specialist
1 semana atrás
Azion Technologies is seeking a skilled Field Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for planning, executing, and managing marketing programs that drive brand awareness and demand generation in key strategic regions.
Key Responsibilities:- Develop and execute marketing strategies to increase brand awareness and drive demand generation
- Collaborate with sales teams to ensure alignment with business goals and objectives
- Manage event marketing processes, from concept to delivery, ensuring high-quality experiences for attendees
- Negotiate and coordinate with vendors to ensure quality service delivery within budget
- Track and report results of event activities using key metrics such as lead generation, pipeline created, and return on investment (ROI)
- Proven experience in B2B field marketing, particularly within the information technology sector
- Bachelor's degree in Journalism, Public Relations, Marketing, Business Administration, Advertising, or a related field
- 3-5 years of experience in planning and executing both online and offline events
- Proficient in using CRM platforms, preferably Hubspot, with a solid understanding of marketing automation tools and processes
- Strong knowledge of key marketing metrics and KPIs for demand generation, with the ability to use data to measure campaign effectiveness
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