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Latin American Research Strategist

2 semanas atrás

São Paulo, São Paulo, Brasil beBeeResearch Tempo inteiro R$150.000 - R$190.000
Research Expert Role

The global research team is a critical component of the business intelligence department, responsible for conducting user and non-user research across various markets.

We specialize in developing innovative approaches to address complex questions through consumer-centric qualitative and quantitative research. Our goal is to provide actionable insights that drive business growth.

This role will play a key part in supporting our users and non-users by defining, designing, and delivering learning agendas that meet the needs of Brand Marketing teams in Latin America.

Responsibilities include serving as the primary point of contact for insights around qualitative and quantitative research, working with regional insights leaders to test new solutions, and collaborating with data analytics teams to create a holistic view of the customer.

Key skills required include:

  • Bachelor's degree or equivalent in a related field.
  • 8+ years of experience in market research, insights, data science, or analytics, preferably in a media, technology, or advertising company.
  • Experience in directing/managing teams or agencies to mine insights from data, develop compelling narratives, and communicate findings to stakeholders.
  • Strong understanding of marketing research techniques, including creative testing, segmentations, concept testing, and managing market research agencies.
  • Experience with marketing analytics, such as attribution/forecasting, media mix models, and segmentations.
  • Familiarity with syndicated marketing research tools and background in creating compelling stories using various sources of data.