
Strategic Campaign Manager
Há 3 dias
As a Marketing Operations Specialist, you will be responsible for driving the technical execution of marketing campaigns across Latin America. This role requires strong organizational skills, attention to detail, and the ability to meet deadlines in a fast-paced environment.
The ideal candidate will have 4–5 years of experience in Marketing, with a proven track record in marketing operations, social media, and campaign execution. Strong understanding of segmentation and campaign performance metrics is also required.
Key Responsibilities:- Campaign Setup & Execution: You will operate marketing automation platforms and internal tools to set up and manage campaigns, social media posts, push notifications, email templates, in-app messages, and banners across markets (BR, MX, CO, CL).
- Localization & Segmentation: You will execute campaigns with appropriate targeting by country, language, segment, and channel, and ensure all localized content is uploaded and displayed correctly.
- Influencer & Asset Management Support: You will track influencer deliverables, schedule content across platforms, manage asset tagging, and handle approval processes.
- Quality Assurance: You will conduct thorough QA of all campaigns before and after launch, verifying copy, links, visuals, targeting, and UX consistency.
- Reporting & Dashboard Maintenance: You will build and maintain dashboards and reports for campaign performance and user behavior metrics, and be responsible for marketing data input in internal systems.
- Process Alignment: You will work closely with local and global marketing, product, and data teams to ensure standardized and scalable workflows.
- BI Data Management: You will ensure accurate and timely data input in marketing systems for seamless metric tracking.
- Approval Process Management: You will coordinate with internal and external stakeholders for content approvals, including compliance review and sign-off.
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