Strategic Retail Marketing Manager

1 semana atrás

Florianópolis, Santa Catarina, Brasil beBeeMarketing Tempo inteiro R$63.000 - R$78.000
Retail Media Manager Job Description

Overview: The ideal candidate will develop and execute high-impact go-to-market strategies for brand clients, implementing data-driven tactics to drive performance and growth.

The Retail Media Manager is responsible for:

  1. Executing brand strategies including channel selection, product strategy, pricing strategy, and go-to-market approaches.
  2. Communicating technical performance data and marketing metrics to clients in a clear, confident, and structured manner.
  3. Maintaining quality control of product catalogs, ensuring data accuracy and consistency across the marketplace.
  4. Conducting daily analysis of PPC campaigns, providing proactive recommendations and flagging performance issues promptly.
  5. Maintaining and organizing detailed product catalogs through vendor portal uploads, ensuring compliance and optimization.
  6. Identifying and reporting opportunities to improve product sales conversion using advanced merchandising tactics, A/B testing, and enhanced content strategies.
  7. Supporting inventory forecasting and replenishment planning with relevant data and insights.
  8. Executing marketing strategies including promotions, CPC and display ads, and couponing in alignment with campaign goals.
  9. Collaborating with cross-functional stakeholders to ensure effective campaign launches and sustained performance.
  10. Performing ongoing market research, analyzing competitors, and synthesizing consumer insights to inform strategic decisions and refine brand positioning.

This role requires exceptional communication skills, technical fluency, and attention to detail. You will work cross-functionally with our growth and strategy teams to ensure consistent and measurable success for every brand.

Key Requirements include:

  • Minimum 2 years of hands-on experience with the Amazon Ads platform and Campaign Manager tools.
  • Demonstrated expertise in digital content creation (A+/EBC), SEO best practices, and catalog structure (including Parent/Child variations).
  • Strong analytical mindset with a firm grasp of key eCommerce metrics and performance reporting.
  • Outstanding written and verbal communication skills, with full professional fluency in English.
  • Proven ability to communicate technical or complex data clearly and persuasively to non-technical clients and stakeholders.
  • Self-starter with an entrepreneurial mindset and a proactive approach to problem-solving, campaign optimization, and driving client growth at scale.

Benefits:

  • Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth.
  • Location, location, (or no) location: Remote-first culture with a strong community base.
  • Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving team members insights into services far beyond your job description.
  • Parental Leave: flexible parental leave benefits to support new parents during this important transition.

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