Digital Acquisition Director

1 dia atrás


Curitiba, Paraná, Brasil beBeeGrowth Tempo inteiro R$900.000 - R$1.200.000
Digital Acquisition Lead

We are seeking a seasoned Digital Acquisition Lead to spearhead our digital growth strategy across Meta Ads and Google Ads. This is an excellent opportunity to drive business expansion for high-growth DTC brands.

Key Responsibilities:
  • Develop and execute comprehensive paid media strategies that deliver full-funnel results
  • Oversee campaign performance across multiple DTC brands and markets, ensuring optimal return on ad spend
  • Collaborate with cross-functional teams to craft high-converting customer journeys that meet business objectives
  • Lead media buying, budget allocation, forecasting, and return on ad spend (ROAS) optimization efforts
  • Stay ahead of the curve by testing and implementing new targeting strategies, ad formats, and funnel structures
  • Build and mentor a team of skilled media buyers and performance analysts
  • Provide regular reporting to executive leadership on paid growth key performance indicators (KPIs) and actionable insights
Requirements:
  • 6-10+ years of experience in paid media with a proven track record of scaling DTC brands via Facebook & Google
  • Strong command of customer acquisition cost (CAC), ROAS, lifetime value (LTV), blended marketing efficiency ratio (MER), and attribution models
  • Deep expertise with Meta Ads Manager, Google Ads, GA4, and post-purchase analytics tools
  • Excellent leadership skills – able to focus on numbers while maintaining a strategic outlook
  • Bonus: Experience working with Shopify, Klaviyo, Northbeam, or similar DTC technology stack


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