Lead Emerging Markets Content Strategist
Há 10 horas
We are seeking a highly skilled and experienced Head of Content to lead our emerging markets content strategy.
- This role involves overseeing the delivery of high-quality content that meets user intent and business objectives.
- You will be responsible for managing a team, creating tools, processes, and training programs to ensure consistent quality and innovation.
- The successful candidate will develop key performance indicators (KPIs) to measure team performance and provide regular feedback and coaching.
In addition, you will:
- Prepare and share guidelines with content managers to ensure content meets brief requirements, adheres to SEO standards, and aligns with business objectives.
- Incorporate fact-checking and accuracy into writer guidelines.
- Guarantee consistency in tone, style, and formatting across all content, aligned with brand standards.
- Optimize internal linking structures to guide users through the site and boost SEO performance.
- Mandatory: 3+ years of experience in a similar content management role within the iGaming industry (sports betting and online casino).
- Mandatory: Native English speaker with strong writing skills, able to produce clear, persuasive, and engaging content.
- Mandatory: Strong business-driven mindset with a clear understanding of what type of content converts.
- Mandatory: Proven knowledge and hands-on experience in on-page SEO.
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