Emerging Markets Content Leader
Há 7 dias
We are seeking a highly skilled and experienced Content Strategist for our Emerging Markets division. This role is ideal for a professional who thrives in a fast-paced environment and has a keen eye for detail.
The successful candidate will be responsible for managing content workflows, ensuring smooth execution, and working closely with content managers, SEO, product, and other teams to maintain high-quality standards.
Key Responsibilities:- Develop and manage content delivery strategies focused on user intent
- Build and develop a team, creating necessary tools, processes, and training
- Provide ongoing training and mentorship to the content team, fostering quality, growth, collaboration, and innovation
- Develop KPIs and metrics to evaluate team performance and productivity, conduct regular reviews, and provide constructive feedback
- Streamline the content production process, ensuring smooth communication between teams, market contacts, and other departments
- Gather feedback from content managers to identify areas for process optimization
- Collaborate with Market Managers and SEO Managers to align content priorities with business goals and audience needs
- Refine content topics, prioritizing high-impact keywords and opportunities based on market and business insights
- Work with transversal teams to set and adapt the strategy of each website
- Track performance by monitoring content metrics to optimize engagement and conversions
- Create clear content briefs with goals, keywords, and audience insights
- Set deadlines and expectations, establishing timelines, deliverables, and quality standards for smooth workflows
- Develop a content strategy for new assets with a clear calendar, aligned with business goals
- Prepare and share guidelines with Content Managers, ensuring content meets brief requirements, adheres to SEO standards, and aligns with business objectives
- Incorporate fact-checking and accuracy into writer guidelines
- Guarantee consistency in tone, style, and formatting across all content, aligned with brand standards
- Optimize internal linking structures to guide users through the site and boost SEO performance
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