Media Strategy Senior Analyst
2 semanas atrás
At Diageo, our purpose is to celebrate life everywhere, every day. We are passionate about customers and consumers, and proud of what we do. Our teams constantly set high goals and then try hard to exceed them.
Key Responsibilities:
- Develop and implement a full media strategy to increase brand awareness and drive sales.
- Oversee and coordinate advertising campaigns across multiple channels, including TV, digital, print, social media, OOH and others.
- Manage relationships with advertising agencies, communication agencies, media partners and internal teams to ensure effective campaign execution.
- Analyze media performance data and adjust strategies as needed to optimize media KPI's and return on investment.
- Stay updated on media trends and innovations to recommend new growth opportunities with a digital first mindset.
Qualifications:
- Previous experience in a media role, preferably in the beverage or food industry.
- Deep knowledge of full-funnel media strategies.
- Strong analytical skills to interpret data and performance metrics.
- Excellent communication skills and the ability to lead cross-functional teams.
- Fluency in English.
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