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Experience Marketing Specialist

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São Paulo, São Paulo, Brasil beBeeExperience Tempo inteiro R$96.000 - R$102.000

National experiential marketing activities involve planning and executing events that engage target audiences and promote brand awareness.

Key Responsibilities:
  • Develop and implement event strategies that meet brand objectives and exceed customer expectations.
  • Evaluate event performance using key performance indicators (KPIs) and post-event reports to inform future improvements.
  • Capture data at events to support marketing intelligence and optimize future initiatives.
  • Propose innovative ideas and formats to enhance experiential marketing efforts and stay ahead of the competition.
  • Support the creation of communication content for internal and external channels, including social media platforms.
  • Manage event planning processes, coordinating with vendors and suppliers to ensure successful execution and timely delivery.
Dealer Network Support:
  • Assist in implementing national and local dealer launch events to drive sales and boost brand visibility.
  • Monitor and support dealer marketing activities to ensure alignment with brand guidelines and messaging.
  • Collaborate with the dealer network to identify high-impact local events that increase brand visibility and generate qualified leads.
  • Ensure proper documentation and KPI tracking for all dealer-led marketing events.
Customer Group Engagement:
  • Plan and execute joint event initiatives with Porsche Customer Groups and Porsche Club Brazil to deliver premium customer experiences and foster loyalty.
Marketing Fleet Management:
  • Support the management of the marketing and PR vehicle fleet to ensure optimal utilization and condition.
  • Maintain the fleet management system to maximize vehicle availability.
  • Coordinate vehicle maintenance and repairs with the workshop to minimize downtime.
  • Plan and manage transportation logistics for event vehicles to ensure timely and safe delivery.
  • Oversee documentation processes to ensure all required forms are signed before vehicles leave the premises.

Qualifications: Bachelor's degree in Marketing or related areas. Minimum 5 years in event management, experiential marketing, or related areas. Skills and Competencies: Fluent in English (written and spoken); Advanced knowledge of MS Office (Excel, PowerPoint, Word); Strong organizational skills and ability to manage multiple projects simultaneously; Flexibility to adapt to changes in logistics, supplier availability, or shifting priorities; Excellent communication and interpersonal skills; Self-motivated, proactive, and solution-oriented; Team oriented working attitude and intercultural understanding.