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Global Marketing Operations Specialist
2 semanas atrás
This is an exciting opportunity to support the growth of our marketing operations in Latin America by strengthening and scaling our efforts.
Key Responsibilities:- Campaign Setup & Execution: Operate marketing automation platforms and internal tools. Set up and manage campaigns, social media posts, push notifications, email templates, in-app messages, and banners across markets (Brazil, Mexico, Colombia, Chile).
- Localization & Segmentation: Execute campaigns with appropriate targeting by country, language, segment, and channel. Ensure all localized content is uploaded and displayed correctly.
- Influencer & Asset Management Support: Track influencer deliverables, schedule content across platforms, manage asset tagging, and handle approval processes.
- Quality Assurance: Conduct thorough QA of all campaigns before and after launch — verifying copy, links, visuals, targeting, and UX consistency.
- Reporting & Dashboard Maintenance: Build and maintain dashboards and reports for campaign performance and user behavior metrics. Be responsible for marketing data input in internal systems.
- Process Alignment: Work closely with local and global marketing, product, and data teams to ensure standardized and scalable workflows.
- BI Data Management: Ensure accurate and timely data input in marketing systems for seamless metric tracking.
- Approval Process Management: Coordinate with internal and external stakeholders for content approvals, including compliance review and sign-off.
- Turnaround time from campaign setup to launch
- Platform uptime and content accuracy
- Timeliness and relevance of weekly reporting
- Number of campaigns successfully localized per quarter
- Compliance approval process adherence
- Accuracy and timeliness of marketing data inputs
This role offers the opportunity to work in a fast-paced environment while helping shape the marketing landscape of our business in Latin America.