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Chief Consumer Insight Strategist

2 semanas atrás

São Paulo, São Paulo, Brasil beBeeStrategic Tempo inteiro R$90.000 - R$120.000
Key Consumer Insights Role

As a key player in our organization, you will be responsible for unlocking consumer insights to drive strategic plans and business growth.

  • Job Description:
  • We are seeking a talented individual to join our team as a Consumer Insights Manager. This role will play a critical part in transforming data into actionable insights and ensuring a comprehensive understanding of our consumers.
  • The successful candidate will analyze and integrate insights across all departments, collaborating with stakeholders to uncover consumer behavior, preferences, and needs.
  • Responsibilities:
  • Consumer Insights & Research: Serve as the central hub for consumer understanding, integrating insights from all departments.
  • Portfolio & Pricing: Strategically manage the product portfolio, identifying opportunities for innovation, optimization, and brand positioning aligned with business goals and consumer needs.
  • Stakeholder Engagement: Act as a liaison between Consumer Insights and key business partners, unifying data points across departments.
  • Qualifications:
  • Advanced or fluent in written and spoken English.
  • Strong experience in brand management, including the development and execution of comprehensive marketing strategies.
  • In-depth knowledge of brand positioning, brand equity development, and consumer marketing.
  • Extensive experience in portfolio management with a strong understanding of sales channels and regional dynamics to drive business performance.

Benefits:

  • Mid-Senior level position.
  • Full-time employment.
  • Marketing job function.
  • Food and Beverage Services industry.